Unley Publications : Unley Life Spring 2014
34 But Unley businesses are proving that relationships with neighbouring businesses should be more about collaboration and suppor t. Af ter Dark Boutique, specialising in formal wear and bridal dresses, star ted in Highgate Village in 2006. Owner Laura Ockenden says the Unley business community has a strong family feel to it. “ We like to recommend each other to new customers which is great! We all work together for mutual benefit and collaborate in order to keep money in the local economy.” “Highgate Village is a shopping destination. We might sell bridal wear to a customer who will then cross the road to arrange her wedding invites at Invitations for all Occasions and then cross back over to Flowers by Alice to arrange the bouquets for her special day. There is nothing like word of mouth for sending new business your way. People don’t walk through our door by accident, they are here for something unique and quite often they have been sent here from a neighboring business,” says Laura. Adelaide Yoga Flow’s husband and wife duo Sam Efraimsen and Dan Thyer are business new comers to Unley Road and are huge advocates of doing business in the area. “Unley is such an inviting area to run a business. Since opening on the road, all the local businesses have happily chat ted about their experience and shared their local knowledge and advice,” says Sam. “ T here is a great sense of community and a real consciousness from shoppers as well as other business owners to suppor t local. “ We’ve also found great local resources for helping to promote our business. Council runs some exciting digital campaigns like the ‘F ind Your Everything’ website, and we also benefit from the support of our Mainstreet Traders Association.” City of Unley Economic Development Manager Matt Grant says that locally owned businesses recycle a large share of their revenue back into the local economy, enriching the whole communit y. “Businesses who collaborate help keep money in their local economies. We facilitate regular net working event s for our business community encouraging collaboration and business to business opportunities.” Businesses of Unley unite Small business owners can sometimes feel like it’s a dog-eat-dog world out there, and if you fall behind, even for a moment, a more tech-savvy business with greater resources could swoop in and take your customers. “ We like to recommend each other to new customers which is great! We all work together for mutual benefit and collaborate in order to keep money in the local economy.” Laura Ockenden “ T here is a great sense of community and a real consciousness from shoppers as well as other business owners to support local. Dan Thyer Laura Ockenden from After Dark Boutique. Dan Thyer from Adelaide Yoga Flow.
Unley Life Summer 2014