Unley Publications : Unley Life Winter 2017
UNLEYLIFE 13 people Retailers that offer home delivery services, more disabled parking and discounts would be a hit among older shoppers, a Council survey has found. As part of the City of Unley’s Age- Friendly Retail Pilot Project, 101 people were surveyed about their retail experience in the area. The retail project also trained 14 ‘Mystery Shoppers’ who visited 18 participating traders in the Unley Council area. They gave 45 assessments of age friendly characteristics of the outlets. Traders were also asked to assess their businesses. Some of the suggestions from older shoppers included dedicated seniors’ lanes at supermarkets, and training to improve awareness of the needs of older people. Census data shows that 22.2 per cent of Unley’s population is aged 60 years or over and that figure is increasing, so it’s vital local businesses work to improve their relationships with older shoppers. Among the participants was Alice McDonald, from Flowers By Alice, who says the project is an excellent idea. “It’s always a great idea to capture the voice of shoppers in general, but more so with aged shoppers, as sometimes this group of shoppers can feel isolated, and shopping for elderly customers in par ticular can be an outing to be in the community, they should feel accommodated and respected,” she says. “ T his survey has been quite inclusive for the whole community and enjoyed by traders and aged shoppers alike.” For more information, visit unley.sa .gov.au Age friendly shopping in the bag Ernie Gill and Alice McDonald.
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